Все, что необходимо понимать о ТикТок
Ищете свежие способы улучшить рекламную стратегию? А вы размышляли, что необходимого для стратегии контент-маркетинга сделает TikTok? Бригада OneProduction собрала в инфографике все, что необходимо понимать о TikTok начинающим, подробнее на https://o-tiktok.ru/..
Что такое TikTok
Сервис запустили в 2016 году в КНР под наименованием Douyin.
В 2017 году он был соединен с обслуживанием Musical.ly.
В базе работы обслуживания – образование и закачка видеороликов продолжительностью до 15 сек.
Клиенты TikTok могут крутить ленту с видеоклипами подобно Ленте новостей в Фейсбук и Instagram.
Основной перечень возможностей обслуживания
К видеоклипам клиенты могут добавить разные фильтры, голосовые результаты и музыку.
Также в TikTok известны хэштеги, помогающие прослеживать тренды и важные мемы.
В TikTok можно вести взаимодействие с видео иных клиентов, прибавляя к ним что-нибудь собственное.
Рост известности TikTok
Количество загрузок дополнения в начале ноября 2019 составило 1,5 млн.
На протяжении 2017-2018 применение TikTok повысилось на 395%.
В начале сентября 2018 года TikTok обогнал Фейсбук, Instagram, YouTube и Snapchat по количеству агрегатов дополнения в месяц.
Публика TikTok в КНР: не менее 300 млрд серьезных клиентов в неделю, каждодневно публика составляет 150 млрд.
Публика TikTok в Соединенных Штатах: энергичная месячная публика – 26 млрд, в дополнении каждый день клиенты проводят примерно 46 секунд.
Компания ByteDance, которой принадлежит TikTok, расценивается в 75+ млн долларов США, что делает ее самым дорогостоящим стартапом.
Публика TikTok
Сервис доступен в 154 государствах и на 75 языках.
Приблизительно 2/3 клиентов и творцов видео – это девушки.
Не менее 40% публики – клиенты в возрасте 16-24 лет.
Публика TikTok весьма обожает музыку: абсолютное большинство распространенных хэштегов в любом случае сопряжены с музыкальной проблемой.
Нужно ли вашему брэнду применять TikTok
Если ваша направленная публика относится к поколению Z, то TikTok для вас – оптимальная платформа.
Также на TikTok стоит обратить свое внимание тем брендам, которые сопряжены с музыкой.
TikTok прекрасно подходит брендам, которые обожают задавать тренды.
Кто применяет TikTok
Реклама в TikTok
«В различие от иных игроков в области соцмедиа, TikTok начал с готовой маркетинговой инфраструктуры и плана. И пускай основой служил рынок Китая, имеющий собственные особенности, это все равно сделало возможным дополнению начаться из оптимальной позиции и как следствие стремительней капитализировать собственные возможности по монетизации», – Эндрю Хатчинсон, Social Media Today.
В 2019 TikTok начал проверять врожденную видеорекламу с организацией по доставке пищи Grub Hub.
В 2019 году брэнд Hollister пустил торговые маркетинговые объявления с клавишей «Купить сейчас». Клиенты кликали по кнопочке и попадались на веб-сайт, где можно было выбрать и приобрести продукт, при этом оставаясь в дополнении TikTok.
Большим брендам доступен маркетинговый формат Takeover, стоимость которого 50-100 миллионов долларов США, и брендированный хэштег-челлендж, стоимость которого 150 миллионов долларов США.
По сведениям AdWeek, TikTok действует над маркетинговой биддинговой платформой самообслуживания.
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S record of the one hundred Best Songs of 2007, and was positioned at number 70 on MTV Asia’s record of Top 100 Hits of 2007. Pharrell Williams produced the song «All Night Long», by which Eve sings somewhat than raps. The album ran right into a sequence of delays because of company change on the document label and discontent with the lackluster success of the singles. At the age of 18, she labored as a stripper until rapper Mase convinced her to stop stripping.
A remix of «Love Is Blind» that includes singer Faith Evans also appeared on the album. In November 2001, she appeared as a contestant on the game show Who Wants to Be a Millionaire and won $32,000 for her charity. Her debut album called Let There Be Eve…Ruff Ryders’ First Lady was released on September 14, 1999, by Ruff Ryders Entertainment and Interscope Records.
`Abdu’l-Bahá describes Eve as an emblem of the soul and as containing divine mysteries. The Baháʼí Faith claims the account of Eve in previous Abrahamic traditions is metaphorical. In standard Christianity, Eve is a prefigurement of Mary, mom of Jesus who can also be generally referred to as «the Second Eve». Eve, in Christian artwork, is most normally portrayed because the temptress of Adam, and sometimes during the Renaissance the serpent within the Garden is portrayed as having a lady’s face identical to that of Eve. She was additionally in contrast with the Greco-Roman myth of Pandora who was responsible for bringing evil into the world.
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She additionally appeared on Russian rapper Timati’s new single «Money In Da Bank» and Wolfgang Gartner’s track «Get Em». In April 2012, Eve appeared on reggae artist Shaggy’s single «Girls Just Wanna Have Fun». In 2005, she appeared on Gwen Stefani’s track «Rich Girl», which peaked at number seven on the Billboard Hot a hundred in March. In the United States, «Rich Girl» was certified gold, and it received a nomination for Best Rap/Sung Collaboration at the 47th Grammy Awards.
Eve also supplied background vocals on The Roots’ track «Ain’t Sayin’ Nothin’ New» from Things Fall Apart and is credited as Eve of Destruction. Eve’s first single «What Y’all Want», featuring Nokio the N-Tity of Dru Hill, was launched in June 1999. Billboard Hot 100 chart and at number one on the Hot Rap Songs chart.
She portrayed Amaya in Lifetime’s romantic comedy tv movie With This Ring alongside Jill Scott and Regina Hall. The album was renamed twice from «Here I Am» to «Flirt» to «Lip Lock». After Eve left Interscope Records and signed with EMI, Lip Lock was expected to be launched in 2011, nevertheless it was delayed again.
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